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Sep 5, 2008

history: LEGO group timeline 21th century 2000s

for anyone curious about what LEGO has done for about 117 years.here is the time line. taken from wikipedia.

21st century

2000s

2000 Knights' Kingdom, Life on Mars, and Soccer/Football are introduced.Dino Island, a sub-line of Lego Adventurers is introduced, then discontinued. RoboRiders are also introduced, then discontinued.Lego Underground (Rock Raiders) and Lego Throwbots are discontinued.

Lego Studios is introduced.The British Association of Toy Retailers names the Lego brick "Toy of the Century".

2001 Lego Bionicle is launched in Europe.Lego Bionicle is launched in the United States.Lego Brand Retail stores are opened in England, Germany, and Russia.Lego Life on Mars is introduced, then discontinued.Lego Alpha Team and Lego Harry Potter are introduced.Lego Serious Play is unveiled.

2002 Company slogan changes from "Just Imagine..." to "Play On"Lego Wild West is discontinued.Lego Island Xtreme Stunts, Spider-Man, and Lego Racers are introduced.Lego Mania Magazine issues are changed to Lego Magazine.

2003 Lego introduces new skin tones for mini-figures based on actual people.Clikits, Lego Designer, Lego Hockey, Lego Basketball, and Lego Gravity Games are introduced.Orient Expedition, a sub-line of Adventurers is introduced.Lego Island Xtreme Stunts is discontinued.Lego Inventor is introduced, then discontinued.Lego World City is introduced.Bionicle: Mask of Light movie is released.Lego mini figure celebrates its 25th birthday.

2004 QUATRO brick is introduced for children ages 1-3.Lego Knights' Kingdom II is introduced.Orient Expedition, a sub-line of Lego Adventurers is discontinued.Lego Spider-Man, Lego World City, and Lego Gravity Games are discontinued.Bionicle 2: Legends of Metru Nui movie is released.Lego Group reports record loss for 2003 fiscal year.

2005 Lego System celebrates its 50th anniversary.Lego Group sells Legoland parks to Merlin Entertainments GroupLego Alpha Team is discontinued.January: Lego City is introduced.Lego Dino Attack/Dino 2010 is introduced.Lego Vikings is introduced.Bionicle 3: Web of Shadows movie is released.

2006 Lego Exo-Force is introduced.

Lego Batman, Avatar: The Last Airbender and SpongeBob SquarePants building sets are introduced.Lego Sports is reintroduced.Remote control trains are introduced.Lego Mindstorms NXT is released.

2007 Lego Aqua Raiders is introduced.Lego Mars Mission is introduced.Lego 9V trains are officially discontinued.

2008 On January 28, 2008, Lego celebrated the 50th anniversary of the patent on its interlocking blocks.Lego Speed Racer is introduced.Lego Agents is introduced.Lego Indiana Jones is introduced.Lego Batman Videogame is introduced.

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